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Information Central Contacts |
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Top 10 Ways to Fundraise
1. The Lapel Pin Program
The Lapel Pin Program is the cornerstone of MCULAF fundraising, and accounted for 58% of all money raised for MCULAF in 2007. With a 41% increase in participation in 2007, total contributions increased by 16%. For a credit union to be recognized as a Gold Star Credit Union, it must participate in the Lapel Pin Program.
2. The Grand Raffle
The Grand Raffle is the cornerstone of MCULLAF fundraising, and accounted for 50% of all money raised for MCULLAF in 2007. With a 20% increase in participation in 2007, the total amount raised increased by 32%.
3. Make a plan with realistic goals
A plan takes away the tedious and time-consuming elements of fundraising. The plan should be broken down by month, quarter, or fundraiser – how much can you realistically raise from that fundraiser and how does it fit into your overall plan?
4. Designate a Political Contact, Form a Committee
If you haven’t already designated a political contact, now is the time! Then, form a committee for PAC fundraising – having a group to brainstorm with and plan with helps to make the process easier and more fun. Including staff of different levels helps with peer-to-peer solicitation.
5. Appeal to your Audience
Remember that at the credit union you have multiple audiences – staff, board members, members – what works for one group will not always work for the other. Develop programs to target all of your solicitable classes to maximize your fundraising success.
6. Read Monitor
Monitor arrives in your inbox every Monday morning and contains news about fundraising programs, updates on the PAC/advocacy, and fundraising highlights of other CUs, in addition to important news about our industry. If you don’t already receive Monitor, please email bmd@mcul.org to request it.
7. Dress Down to Watch PAC Money Rise
Casual Days are a great MCULAF fundraiser – they usually guarantee high participation among staff and are a fun way to raise money.
8. Charity Match
The Charity Match program continues on the credit union philosophy of “people helping people” while also helping to elect credit union-friendly candidates. When a person makes a direct contribution to MCULAF, the credit union can use corporate funds to match that donation to a non-profit of choice. Charity Match has been proven to increase participation in MCULAF fundraising events; in 2007 the MCUL Charity Match Program raised over $18,000 at the AC&E and during Credit Union Week.
9. Get Creative
You are not limited to traditional fundraising ideas – the sky is the limit! As long as you remain within the legal guidelines, you can conduct any fundraiser you would like.
10. Ask for Help
Ask a credit union that makes fundraising look easy how they do it, or start a dialogue at your Chapter meeting. In most cases, the other credit unions have either been in your position before or are currently experiencing the same fundraising frustrations. Never hesitate to contact the League – Political Affairs Coordinator David Mroz will answer your questions via phone, email, or in person and help you with a personalized fundraising plan.
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Regulatory Affairs
